In this day and age, the world has been facing economic crisis due to Covid-19 outbreak. Crucial impact of this pandemic is projected based on world bank prediction is Global recession in the year of 2023. According to World Economic Outlook dated on October 2022, international monetary founding explained the global inflation rate reached the peak of 8.8% in 2022. Meanwhile, Indonesian inflation in November 2022 reached at 5.45%. Ministry of monetary predicted that recession threat and global economic deceleration in 2023 is indeed not easy especially geopolitics tension impacted to global supply chain. These circumstances attract many circle to reduce the impact thereby analysis and strategic effort to overcome these gigantic problem. Medan Area University (MAU) has been committed to be excellent higher education integrated in program of Green Digital University (GDU 2033) and contributes to improve society live standards from empirical dissemination.

One of the predominant GDU program which has been held International Conference Business, Agribusiness and Agriculture (ICBAA). 1^st ICBAA was held in November 2021 in colabotion with Universitas Prima Indonesia (UNPRI) taken act as Co-host. Over 98 national and international participants have been participated in The First ICBAA (https://icbaa.uma.ac.id). this was held virtually and invited experts who has scientific remark on relevant topic namely: Prof. Song Soo Lim, Prof. Dr. MD. Aminul Islam, Assoc. Prof. Nalini Arumugam and Assoc. Prof. Nguyen Khoi Nghia which is also partnership implementation in MoU/MoA.