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2nd International Conference Business, Agribusiness and Agriculture 2023

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Postgraduate and Agriculture Faculty of Universitas Medan Area proudly present the 2nd International Conference Business, Agribusiness and Agriculture 2023 that will be held from August, 10th to 11th.

Background & Rationale

In this day and age, the world has been facing economic crisis due to Covid-19 outbreak. Crucial impact of this pandemic is projected based on world bank prediction is Global recession in the year of 2023. According to World Economic Outlook dated on October 2022, international monetary founding explained the global inflation rate reached the peak of 8.8% in 2022. Meanwhile, Indonesian inflation in November 2022 reached at 5.45%. Ministry of monetary predicted that recession threat and global economic deceleration in 2023 is indeed not easy especially geopolitics tension impacted to global supply chain. These circumstances attract many circle to reduce the impact thereby analysis and strategic effort to overcome these gigantic problem. Medan Area University (MAU) has been committed to be excellent higher education integrated in program of Green Digital University (GDU 2033) and contributes to improve society live standards from empirical dissemination.

One of the predominant GDU program which has been held International Conference Business, Agribusiness and Agriculture (ICBAA). 1st ICBAA was held in November 2021 in colabotion with Universitas Prima Indonesia (UNPRI) taken act as Co-host. Over 98 national and international participants have been participated in The First ICBAA (https://icbaa.uma.ac.id). this was held virtually and invited experts who has scientific remark on relevant topic namely: Prof. Song Soo Lim, Prof. Dr. MD. Aminul Islam, Assoc. Prof. Nalini Arumugam and Assoc. Prof. Nguyen Khoi Nghia which is also partnership implementation in MoU/MoA.


Drs. Teten Masduki

Minister of Cooperative and Small and Medium Enterprises of Indonesia

Prof. Dr. Sukree Langputeh

Fatoni University Thailand


Prof. John McCarthy

Professor, Crawford School of Public Policy, Australian National University

Prof. Dr. G. M Monirul Alan

Department of Agribusiness Faculty of Agricultural Economics & Rural Development, BSMRAU & Adjunct Research Fellow, USQ_Australia

Prof. Hatem Masri, Ph.D

Professor and Dean of the College of Business, University of Bahrain, Sakhir-Bahrain

Prof. Aminul Islam

University Malaysia Perlis-Malaysia

Welcome Speech

Letnan Jendral TNI (Purn) H. Edy Rahmayadi

Governor of North Sumatera

Prof. Dr. Dadan Ramdan, M.Eng, M.Sc

Rector of Medan Area University (UMA)

Prof. Ir. Zulkarnain Lubis, Ph.D

Head of Doctoral Study Program, UMA

*in confirmation


Chairman of the Steering Committee

Prof. Ir. Zulkarnain Lubis, Ph.D

Deputy Chairman of The Steering Committee

Dr. Ir. Syahbudin Hasibuan, M.Si

Members of Steering Committee :

Prof. Dr. Ir. Yusniar Lubis, M.MA

Dr. M. Akbar Siregar, M.Si

Prof. Dr. Drs. Syaifuddin Lubis, M.MA

Dr. Ir. Siti Mardiana, M.Si

Organizing Committee

Chairman of the Organizing Committee

Ahmad Rafiki, BBA (Hons), MMgt, Ph.D, CIMA

Prof Dr. Ir. Yusniar, M.MA

Deputy Chairman of The Organizing Committee

Dr. Sugito, S.E., M.Si

Ifan Aulia Candra,S.P., M. Biotek

Raudha Anggraini Tarigan, M.P.

Members of Organizing Committee :

Secretary :

Rika Fitri Ilvira, S.TP., M.Sc

Deputy of Secretary :

Mitra Musika Lubis, M.Si

Yuni Syahputri, S.E., M.Si

Bebi Suryani, S.H., M.H.

Treasurer :

M. Wahyu Ananda, S.T.

Deputy of Treasurer :

Azwana, M.P.

Sinta Fitri Marpaung, S.E.

Coordinator :

Session and Events Section

Dr. Adelina Lubis, M.Si

Paper Selection and Publication

Dr. Ir. Tumpal H.S. Siregar, M.Si

Application Information System and Database

Rangga Satya Tarigan, S.T.

Social Media Publications and Internet Network

Ady Satria, S.T., M.Kom

Facilities and Infrastructure

Rahmat Fauzi, S.Sos

Public Relations and Sponsorships

Dr. Lailan Tawila, S.E., M.Si


Muhammad Ihsan Wahyudi, S.T.


The Conference covers broad range of topic related to business, agribusiness and agriculture. Sessions will be arranged around a number of themes, depending on the contributions received and include.


  • Future Digital and green Economic
  • New Approach to MSMEs Anticipating global crisis
  • Human Capital and Human Resources global problem
  • Critical Reasoning and High technology Strategy for Marketing
  • Applicable Islamic economics and Microfinance
  • Critical Reasoning Strategy


  • Optimizing Supply Chain
  • New Strategy for
    International Trade
  • MSMEs for Agribusiness
  • Strategy for small-scale
  • Current Application of
  • Green Business


  • New Agriculture echnology packages to increase farmer income
  • Mitigation and Adaptation to climate change
  • Millennial and future farming
  • Advance Agricultural Technology
  • Sustainable Agriculture
  • Tourism based agriculture


We invite participant to submit abstracts on above-mentioned and relevant topic.

● 2nd ICBAA in collaboration with Conf Manage, conference management system from turkey, will initially reviewed author’s full paper. Conf manage has their own reviewers who has relevant expertise on the topic of business, agribusiness and agriculture. Upon the completion of review author will be getting notification for either acceptance or rejection.

● Only one oral presentation is allowed per participant. The preference for oral specified by the authors at submission is indicative only. Final decision for abstract acceptance will be notified by professional committee.

The selected and eligible paper will be published in:

1.Presentation + Publication Fee (Proceeding Scopus Indexed by Springer)

2.Presentation + Publication (Proceeding Non-Scopus Indexed by Springer)

3.Publication in Indonesia Science Technology Index (SINTA)

4.UMA Conference Proceeding

Exception Topic

International Conference of Business, Agribusiness, and Agriculture basically does not except paper with this following type:

  1. Simulation with no experimental verification and / novelty is required
  2. Experimental reports which do not provide a convincing analytical or physical explanation of observed behavior is not accepted
  3. Article using outdated reference (5 years maximum)

NOTE : PLAGIARISM NO MORE THAN 20%, We expect the author could revise the article. Otherwise, the committee will not responsible for article rejection.





Address of the Bank : SETIA BUDI No. 136,Tanjungsari, Tj. Rejo, Kec. Medan Sunggal, Kota Medan, Sumatera Utara Medan, Sumatera Utara, Indonesia 20154

Bank Account: 8205517614

Swift Code : CENAIDJA


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